First Impressions Start in the Parking Lot

As we all know, first impressions are extremely important. This is especially true when it comes to a customer doing business at an establishment. The conditions of the parking lot can be a big reason some first-time customers decide to never return and do business with your South Florida company again.

Are Discounts Paving Your Way to Retail Success in South Florida?

South Florida retailers have long been able to hold their own when it comes to offering customers discount shopping on quality goods. However, clever marketing will only take your business so far. Your premises also need to present a safe, secure and inviting environment for potential customers.

Parking lots and paving are two areas where South Florida retailers can gain an edge on the competition. When customers see a poorly maintained parking lot and discount signs in a store window, it doesn’t paint a great picture. Rather than showing customers that you are adding value to your services, this scene suggests a going out of business sale.